I am a Product Designer who turns complex enterprise products into simple, usable experiences.

WHERE I STARTED

I was born and raised in Vadodara, Gujarat, and studied Computer Engineering in Rajkot. During college I explored all the major design tools, but I never learned the process, the methodology, or the design thinking behind building meaningful products. What pushed me forward was a simple urge: to make technology feel easier and more enjoyable for people.

With that in mind, I moved to Pune to start my career in design. I completed a specialized UX certification and soon landed my first role at Pixel and Res Multimedia as a UI and graphic designer. That was the start of my journey in design.

WHAT I DO NOW

I am a Senior Product Designer with 8 years of experience across SaaS, Martech, IoT, and e-commerce. Most of my work is with enterprise and B2B teams, where I take complex, cluttered workflows and turn them into clear, simple experiences.

Right now at HCL Software, I lead the design system for HCL Unica+, a suite of enterprise marketing products, and I work with product managers and engineers to design UX for detailed enterprise workflows. Before this, at Kohler, I grew a mobile design system across 10+ products and cut UI inconsistencies by 40%, and I designed IoT experiences for smart bath and kitchen products, including Kohler Konnect and Mira Showers.

I enjoy the full design journey, from understanding the problem and researching users, to wireframes, visual design, and close work with developers to ship. I care most about consistency and detail, and I like building systems that help teams move faster and keep the product feeling like one thing, not many parts stitched together. I also mentor junior designers and help raise the quality bar across the team.

MY PRINCIPLES

• Keep it simple.

• Work with speed and efficiency.

• Start with the real problem.

• Build systems, not just screens.

WHAT I AM LOOKING FOR

I am focused on Lead Product Designer roles in B2B, SaaS, and enterprise teams. I do my best work where design brings clarity, removes friction, and helps people work better. Not just the users, but the teams building the product too. Whether it is building something new, scaling what works, or fixing what is broken, my goal is always the same: make things useful, usable, and built to last.

APART FROM WORK